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September 11, 2013
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EXPERIENCE 500life by AlexanderLevett EXPERIENCE 500life by AlexanderLevett
This contest allowed me to do something totally different. I had the idea of turning each window into a contemporary art display, showcasing differing aspects of not only the unique style of the car but also what can go on inside. Seen from the right angle each window should show an illusion of three dimensional space displaying objects within it. I wanted the L branding to go through each display as a design feature along with the main concept of experiencing 500life, hence the title. Obviously seen at this scale you cannot view the fine details and typography elements and I may upload a larger version to my page to help. I have added the main typographic elements for each window to the bottom as an aid. All additional references used were taken for this contest and belong to me. Please let me know your thoughts.

Link to a large version so you can seed the details.
alexanderjohn77.deviantart.com…

For anyone interested. The first window to the left is 'inspiration'. The glass bubbles are there to visually represent thoughts and ideas and along with the child's drawing of the journeys we take in life. Next is 'love'. We each experience love in so very many different ways and our cars are integral to many of these events. Next is the main window 'experience 500life' , this combines some elements from each window along with the music of the road ahead and is represented by a two dimensional painting breaking out into a three dimensional space. This represents a combination of ideas and events the make up experiencing 500life and how it is a freeing experience. Next is explore the 'limits. This is simply to represent the roads we take and the directions we choose to take. Finally is take the 'lead' I wanted a graphic representation of standing out, with many others following your lead. This not only represents driving but also as an image of choosing your own path or standing out from the crowd. I hope this clears up why I chose going down this route for the artwork.
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:iconemeico:
Emeico Featured By Owner Sep 15, 2013  Hobbyist Writer
COOL DESIGN! 
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:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 15, 2013
Really appreciated, thank you Emeico. I wanted something very different.
Reply
:iconemeico:
Emeico Featured By Owner Sep 15, 2013  Hobbyist Writer
^^ well you did a great job in doing so! 
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:iconjoyfulljunebug:
JoyfullJuneBug Featured By Owner Sep 14, 2013
unique love it!
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 14, 2013
Thank you very much, that was just what I was hoping for.
Reply
:iconjaylagrono:
JayLaGrono Featured By Owner Sep 13, 2013
So AWESOME!!
Hey check mine out too! jaylagrono.deviantart.com/art/…

Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 13, 2013
Thanks and yours has such a vibrant graphic quality to it.
Reply
:iconjaylagrono:
JayLaGrono Featured By Owner Sep 13, 2013
Why Thank you!! Really appreciate that :)
Reply
:iconaltair-e:
Altair-E Featured By Owner Sep 12, 2013  Hobbyist Digital Artist
Beautiful work, really well done, I love the idea!! :clap:
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 13, 2013
Thank you, I did really want to make something that was very different.
Reply
:iconaltair-e:
Altair-E Featured By Owner Sep 14, 2013  Hobbyist Digital Artist
It's very successful, the idea of ​​perspective is well found!
Reply
:iconevidentlychickentown:
EvidentlyChickentown Featured By Owner Sep 12, 2013
nice idea...must enter this contest!
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 12, 2013
It was the idea drove my work, thank you
Reply
:iconevidentlychickentown:
EvidentlyChickentown Featured By Owner Sep 12, 2013
bravo!
Reply
:iconshirley-agnew-art:
Shirley-Agnew-Art Featured By Owner Sep 12, 2013
I really like this, you have came up with so many great ideas. Good luck with the competition! :hug:
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 12, 2013
Thank you again, it was the ideas that really defined my work. I will be very lucky if this gets noticed.
Reply
:iconshirley-agnew-art:
Shirley-Agnew-Art Featured By Owner Sep 12, 2013
You are very welcome. I loved your ideas so I am sure others will too! :hug;
Reply
:icons-sheen:
S-Sheen Featured By Owner Sep 12, 2013  Hobbyist General Artist
This definitely stands out from the rest! Great work. Clap
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 12, 2013
Thank you, I am glad you think so. I really wanted to approach this from a different perspective and create something that stands out. 
Reply
:iconbigtreesmalltree:
bigtreesmalltree Featured By Owner Sep 12, 2013
wow.really awesome
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 12, 2013
Glad you think so, it was a very different idea that I hoped would work. Thank you
Reply
:iconmasterdhalsim:
MasterDhalsim Featured By Owner Sep 11, 2013  Hobbyist Digital Artist
Really intresting artwork:) (Smile) , but this promotional idea in reality perhaps will be different of the main marketing policy of Fiat. Maby not. However looks good:) (Smile) .  By the way I used the 3D for my artwork in this contest (only with unique shaders and rendering). If interestedOhm... Ohm... : masterdhalsim.deviantart.com/a…
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 12, 2013
Thank you, I really wanted to do something very different. I like the strong colors in yours and the concept. I created mine all in photoshop with a couple of photo references.
Reply
:iconnarutothewilloffire:
NarutoTheWillOfFire Featured By Owner Sep 11, 2013
This is amazing. No doubt about it, this definitely is something different. 

Your #1 Fan
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 11, 2013
Thank you. I know it is totally out of my usual work and very different to all other entries so far. You can actually see a large scale version in my gallery if you want to see the details
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:iconbuuddhhaa:
buuddhhaa Featured By Owner Sep 11, 2013
awesome!♥
Reply
:iconalexanderlevett:
AlexanderLevett Featured By Owner Sep 11, 2013
It was definitely something different. Thanks and I am glad you like it
Reply
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